The Columbia United YMCA Recreational Youth Soccer League, the Midlands largest youth soccer program, welcomes its newest corporate sponsor to its team - SONIC®, America’s Drive-In®.
"We are extremely proud to have Sonic alongside us serving the 3,500 recreational players we do", stated Colin Kent, the program’s Community Soccer Officer. "It’s a great situation where everybody wins. For the League, the sponsorship helps us cover expenses and enables us to grant financial aid to many children who would not otherwise have an opportunity to play. For Sonic, it exposes our players and their families to their 19 locations across the Midlands most all of which are scattered throughout our six Community Service Divisions. And for the players and their families, it will prove to be of great value to them throughout the season as they take advantage of several promotional events Sonic has planned.
"SONIC believes in the importance of organized sports, like soccer, so kids can get the exercise they need while at the same time have fun and learn important life skills, such as cooperation, effort, perseverance, pride, and friendship." said Sutton Shaw, Vice President of Marketing for the Columbia based franchised Sonic Drive-Ins. "The growing interest in Soccer has fueled youth league expansion in the Midlands. By sponsoring youth soccer, we can help give back to a community who has welcomed and supported our restaurants for close to 20 years."